2 marketing plan tasks

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I HAVE ATTACHED PREVIOUS SLIDE SOMYOU KNOW MY TOOIC AND COMPANY!!

PLEASE ALSO USE THE TEMPLATE ATTACHED


Marketing Plan

Marketing Plan – Week 6 Slide Drafts

(Due by Sunday, midnight of your time zone in Week 6)

Week 6 Instructions:

  • Draft the following Slides this Week:
    • B2C or B2B Target Markets (B2C slides 7-12; B2B slides 13-17). What markets are currently targeted?
      • What approach is being taken (undifferentiated, differentiated, concentrated, or micromarketing)?
      • What is recommended (support your recommendation with research)?
    • Competitive and SWOT Analysis (Slides 18 and 19)
      • Who are 2 of your major competitors? Be sure to address pricing, features, and benefits.
      • Compare your product/service to major competitors
      • Suggestion: use the table included in the Marketing Plan PowerPoint Template and include your competitive analysis information




Week 8 Instructions:

  • Draft the following Slides this Week:
    • Value Proposition (Slide 21)
      • Why would a customer buy it?
      • What is the value that it delivers?
      • Create a 2 to 3 sentence value proposition statement encompassing information above. This statement is used for marketing messaging campaigns.
      • Use the Value Pyramid image from the Harvard Business Review article “The Elements of Value”
    • Marketing Promotion (Slide 22)
      • List promotion ideas that support marketing objective(s)
      • Use a combination of traditional and digital marketing tools
      • Which tools will be used to deliver promotion initiatives?
      • Align promotion initiatives to appropriate target markets
      • Which initiatives should be included in each stage of the Product Life Cycle?
    • Marketing Budget; allocate appropriate funding to both traditional media (slide 23) and digital media (slide 24)

    YOU SHOULD LABEL EACH FILE WEEK 6 and WEEK 8…there should be at least two sides in each file sent over!!

 
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