The length of the case is three pages.
Deliver a very detailed case study analysis report. ‘Using consumer behaviour theory and wider case-relevant research. You will be assessed on your ability to demonstrate your knowledge and understanding of consumer behaviour theory, your ability to analyze the given case and evaluate the relevance and applicability of respective concepts and respond coherently to the questions in written form.‘
I want to find an expert in consumer behavior field to help me analyze and evaluate the case in great detail. Which points correspond to which theories (perception, motivation, ABC model of attitudes, social media, individual decision making, ethics ) and reasons.
This is an exam case, because I don’t know what questions will be asked during the exam, so I need to study and research this case very thoroughly and comprehensively.