case question on managing and using information systems

Case Study 1-1: Lego

Instructions

You have to read three case studies and answer the corresponding case study questions. This is for the Lego case study in Chapter 1

QUESTION 1

How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy?

QUESTION 2

Which of the generic strategies does Lego appear to be using on this case? Provide support for your choice.

QUESTION 3

Are changes implemented by Knudstorp an indication of hypercompetition? Defend your position.

QUESTION 4

What advice would you give Knudstorp to keep Lego competitive, growing, and relevant?

Resources:

Pearlson, K., Saunders, C. Galletta, D. Managing and Using Information Systems: A Strategic Approach, 6th Edition. Burlington, MA: Wiley, 2016.