Unit 2 Assignment: Competitive Advantage and the Value Chain

The purpose of this Assignment is to confirm your understanding of the direct correlation between an effective

value chain and a firm’s competitive advantage by examining the relationship between customer delight,

profitability, competitive advantage, and effective value chain management.


1. Use the APA formatted Microsoft® Word® document template in Doc Sharing titled “Unit 2 Assignment

Template Competitive Advantage” as the starting point. Download the template and save it as your own

document, for example, YourNameUnit2GB570.docx.

2. Write a 4–6 pages paper, not including title and reference pages, making a compelling argument as to

why an effective value chain creates competitive advantage.

3. Write your paper using third person perspective (do not use first or second person pronouns; (e.g. “I”,

“me”, “you”, “we”).

4. In your paper, you will examine the concepts and interrelationships of customer delight, profitability,

competitive advantage, and effective value chain management by following the directions included within

the Unit 2 Assignment template. Included within this examination:

a. Discuss each of the four elements.

b. Examine the interrelationship between the four elements.

c. Provide two examples of companies that have been successful in this integration, two examples

of companies that have not been successful in this integration, and include explanations for your


5. Include a conclusion summarizing the paper’s content without introducing any new information.

6. Support your response’s content with at least three separate applied and cited references. Accepted

sources are: Kaplan Library article(s), your textbook and the chosen example companies websites. No

other internet references are acceptable for the Unit 2 Assignment. Apply and cite no more than one

referenced sentence per paragraph. Not every paragraph requires use of a reference; originality is

appreciated. Use APA in-text citations within the response and list the applied reference(s) at the end of

the response using APA formatting. APA formatting resources are available in Kaplan’s Writing Center in

the “Research, Citation, and Plagiarism” area.

7. Proofread your paper, confirm correct APA formatting, run spell check and grammar check and proofread

again. Submit your completed paper into the Unit 2 Assignment Dropbox.

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