Unit 2 Assignment: Competitive Advantage and the Value Chain
The purpose of this Assignment is to confirm your understanding of the direct correlation between an effective
value chain and a firmâ€™s competitive advantage by examining the relationship between customer delight,
profitability, competitive advantage, and effective value chain management.
1. Use the APA formatted MicrosoftÂ® WordÂ® document template in Doc Sharing titled â€œUnit 2 Assignment
Template Competitive Advantageâ€ as the starting point. Download the template and save it as your own
document, for example, YourNameUnit2GB570.docx.
2. Write a 4â€“6 pages paper, not including title and reference pages, making a compelling argument as to
why an effective value chain creates competitive advantage.
3. Write your paper using third person perspective (do not use first or second person pronouns; (e.g. â€œIâ€,
â€œmeâ€, â€œyouâ€, â€œweâ€).
4. In your paper, you will examine the concepts and interrelationships of customer delight, profitability,
competitive advantage, and effective value chain management by following the directions included within
the Unit 2 Assignment template. Included within this examination:
a. Discuss each of the four elements.
b. Examine the interrelationship between the four elements.
c. Provide two examples of companies that have been successful in this integration, two examples
of companies that have not been successful in this integration, and include explanations for your
5. Include a conclusion summarizing the paperâ€™s content without introducing any new information.
6. Support your responseâ€™s content with at least three separate applied and cited references. Accepted
sources are: Kaplan Library article(s), your textbook and the chosen example companies websites. No
other internet references are acceptable for the Unit 2 Assignment. Apply and cite no more than one
referenced sentence per paragraph. Not every paragraph requires use of a reference; originality is
appreciated. Use APA in-text citations within the response and list the applied reference(s) at the end of
the response using APA formatting. APA formatting resources are available in Kaplanâ€™s Writing Center in
the â€œResearch, Citation, and Plagiarismâ€ area.
7. Proofread your paper, confirm correct APA formatting, run spell check and grammar check and proofread
again. Submit your completed paper into the Unit 2 Assignment Dropbox.