in this research paper you will be preparing a report on the size location purchasing power and market potential for the three largest minority target markets in the country hispanic americans african americans and asian americans 1

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Part 1 of your paper is to be in outline form. Part 2 will be narrative (paragraph.)

All of the information below needs to be included in each report. Be sure to cite all information that is not common knowledge and provide a bibliography at the end of the paper. You may use APA or MLA. Your citations must include a direct URL to where you found the information. For example: http://www.census.gov/newsroom/facts-for-features/2016/cb16-ff01.html, not http://www.census.gov.

I’ve also attached a template of the paper

  1. Introduction
  2. Part 1: Three Target Market Summaries (Total 66 pts.)
    Each answer below must include a citation using the direct URL where the information was found.
    1. Total numbers in the U.S.
    2. Percent of the total U. S. population
    3. Rate of growth
    4. Average household size
    5. Average age
    6. % with college degrees
    7. Average or median income levels
    8. Geographic location(s) – metro, states, etc.
    9. Brands that have higher than average purchase for each group
    10. Identify specific products which have above average usage for each group
    11. Best media to use to target each group
  3. Part 2: Business Potential Summaries (Total 18 pts.)
    For each target market group, write a minimum of two, but no more than four paragraphs, evaluating and summarizing the overall business potential in the United States. This is not to be an “industry” specific or “marketer” specific analysis. The purpose is to evaluate for the entire United States.
  4. Bibliography and Citations (Total 4 pts.)
    • Bibliography: Criteria include credibility, date of resources, and bibliography format
    • Appropriate use of Citations
 
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