media analysis 1 organizational websites and social media read instructions carefully

Media Analysis #1: Organizational Websites and Social Media

The purpose of the assignment is to gather examples of how organizations are using social media on the Web.

1. Choose 6 websites to analyze

    • 2 from Fortune 500 companies
    • 2 from nonprofit organizations
    • 2 from “your pick” of organizations (representative of a like-category: retail, restaurants, media, sports, etc.
    From the data you’ve collected, write a 2-3 page analysis paper as follows:
    • Summarize your findings for the six websites you reviewed. When you summarize answer the following questions: describe the website, what social media is being used? What are some of the topics on the links? What else do you find of interest? Are there blogs? Who writes the blogs? What are the topics? What do you believe each is trying to achieve through their use of social media? (20 pts)
    • Compare/Contrast. Compare the similarities and differences between the Fortune 500 companies, nonprofit organizations, and the “your pick” categories. What might account for the differences? (30 pts)

    Fortune 500 companies (Links to an external site.)Links to an external site.**Be sure to find the corporate site, not the retail (shopping) site. For example: (Links to an external site.)Links to an external site. NOT (Links to an external site.)Links to an external site. Top 100 Nonprofits on the Web… (Links to an external site.)Links to an external site.Written media analysis papers must be typed, double-spaced, 12-point font, 1-inch margins, and carefully proofread for errors.

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