strategic management bus599 2

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Assignment 4: Presentation

Due Week 9 and worth 70 points

After you have fleshed out your business plan,you will have the information you will need for aslide presentation (e.g., PowerPoint). This 12-slide presentation conveys the most important aspects of your business in a short time. More sophisticated investors, such as angel investors and venture capitalists, will typically not look at your written business plan until they have seen your slide presentation.

Presentation (MS PowerPoint or equivalent)

1. Create a 12-slide presentation. Follow the outline on pages 343–346 for the critical slides of your presentation and their placement. Note: Students may include speaking notes in the notes section of their slides to further communicate a clear representation of their slide content. However, this is optional and is not a required component of the presentation.

  • Hints:Include the highlights of your elevator pitch, which shows that you understand your business. The elevator pitch is a concise description of your company—its product, market, competitive advantages, and so on. Whether pitching your business to an investor or describing it to a potential connection at a networking event, you need to be able explain your business succinctly to someone in the amount of time it would take to ride up a few floors in an elevator. Use the worksheet in the text (p. 362 | Your “Elevator Pitch”) to develop your elevator pitch.
  • Hints: You must limit your presentation to 12 slides. You do not want to overwhelm your audience with too many slides or bore them with information they already know.

2. Cite three resources you have used to complete the exercise.

  • Citations and references must follow APA format. The reference page is not included in the required page length

3. The specific course learning outcomes associated with this assignment are as follows:

  • Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
  • Produce a comprehensive business plan.
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