Using various articles, discuss the roles of Big Data Analytics in Financial Institutions.
Financial institutions include banking, insurance, credit bureau, mortgage companies etc.
Some possible roles
Fraud detection and prevention
Credit risk management
Marketing Analysis (to generate sales leads)
Customer relationship management
24/7 Security surveillance data storage and analysis (a very massive data)
You can use these points, but your explanation must be supported with articlesâ€™ citations and references. Credit will be given for more additional points.
You must use at least 3 related sources for this assignment.
Your citations and references must follow an APA format.