week 4 online discussion


There are two aspects under discussion this week.

The first is the degree to which INTERNAL firm culture shapes what the firm can do. For that, please research and comment on your INIDVIDUAL FIRM’S culture and how that shapes how it does business. Firms vary in where they

from, what other organizations they are linked with, internal protocols and ways of organizing decision-making power, and thus in how they operate in the world. This is NOT a simple assignment.

Second, in your strategic theme

you stated what the firm should DO. Discuss how firm level culture is likely to interact with external (societal) culture. This is particularly relevant if you argued for going international or

to a particular demographic.

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