week 6 marketing advertising effectiveness

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Respond to the following in a minimum of 175 words:

· Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later.

Reply to at least 2 of your classmates. Be constructive and professional in your responses. COMMENT IN 100 WORD COUNT

By Shontal

It has been found that ads that run during the Superbowl are watched by a larger audience and companies’ stock prices get at least a short-term boost from a big-game appearance. Having identified an effective new campaign, a company should run it at a high level nationally until it no longer shows any incremental sales effect, measured by comparing it with no advertising in a test market. As soon as this new campaign’s sales effect stops, the company should cut back until another effective campaign can be developed.

Because there is a risk associated with decrease advertising, the company should use single-source test markets for national advertising. For example, conduct a one- to six-month test comparing a lower advertising with the current advertising. If the lower advertising does not harm sales in the test markets, implement it nationally. However, the company should continue sending the normal advertising methods to their target audience. That way, if sales to the target households exposed to the lower advertising weight begin to decline compared with sales to normal-weight households, the national advertising budget can be immediately returned to the higher levels.

http://fortune.com/2016/02/07/super-bowl-ads-spend-millions/

https://hbr.org/1990/05/getting-the-most-out-of-ad…

By Mark

Measurements use to determine the effectiveness of advertisement on the day it was shown, a month later, and six months later. By using the following means:

• Determine what are you attempting to achieve or increase through these social channels? What’s more, which channels are most significant to those objectives? The initial phase in your measurement plan ought to be to produce a rundown of what you’re attempting to accomplish from your social media/advertising efforts.

• The next step is to coordinate your objectives to genuine metrics and practices you can measure. For instance, on the off chance that you’re attempting to measure commitment, at that point what is the useful type of commitment you need to follow? Is it retweets or reposts? Answers or remarks? Snaps?

• After you’ve recorded the metrics you need to concentrate on, presently you have to discover instruments that really catch these metrics, and after that begin estimating. Now and again, advertising/social media channels themselves provide some form of analytics, you will need to use third party tools, and in some cases, you can build your own using APIs.

• The fourth step is to report your outcomes. Utilize your underlying discoveries to set a gauge or benchmark for future measurement and offer these early figures with your significant partners.

• The final step is to review your measurement program carefully. How are these metrics doing? Are you missing anything? Was anything extra or unnecessary? Make sense of what you can improve, make changes, and after that measure some more. Inquire in with the objectives you set at first and ensure your new metrics really help you address those objectives.

Reference:

https://www.entrepreneur.com/article/223437

 

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