final paper 288

Chapter 4 Search engine optimization

Please explain (1) how search engines work (2) strategies that would work to optimize

search engine report page.

Chapter 5 Website development

Explain why content development is so important for an effective website design?

Chapter 6 E-commerce

What are the differences among comparison shopping engines (CSE), e-marketplaces and

third-party shopping sites?

Chapter 7 Advertising online

Advertising online must have major objectives. (1) What are they? (2) How to measure the

effectiveness of online advertisement?

Chapter 8 Email marketing

How can email marketing still play a major role given texting and social media in the digital

world are so popular?

Chapter 9 Marketing on social media

Explain differences between “proactive service and support” and “reactive service and

support.” Is one better than the other?

Chapter 10 Metrics and analytics

Identify some of the most reliable metrics which could be gathered for data analysis, and

information obtained from that analysis could assist senior management decision making?

These all chapters from Alan Charles worth book. subject is e-marketing. I need all answers.please do not plagiarize. i need deeply information about all questions.

 

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